Paddy Power Italy chooses an excellent testimonial as Rocco Siffredi and an unconventional media as Bulsara Advertising for its new campaign.

The international star in adults’ movie asks users if they need a bonus. He makes fun of them playing a game he’s proudly sure to win, but this can only makes guys smile.

Not only fun, but also effectiveness are the virtues of this campaign which will be seen in washrooms of two big and crowded shopping malls of Puglia and Lazio and of airport in Catania by more than 150.000 men staring at urinals.

Full target on a sex basis is one of the main advantages of Washroom Advertising wherein Bulsara Advertising is the uncontested Italian leader.